January 06, 2025

Short Cuts

Will Native 4K Live Sports Streaming Arrive in 2025?

When it comes to 4K for live sports streaming, much of today's content delivery arguably operates in a kind of limbo where the 4K viewers see may well be up-rez'd 1080p. The landscape is even murkier when it comes to ATSC 3.0/Next-Gen OTA TV in the U.S., according to Your Media Transformation Managing Director Thierry Fautier, due to the current regulatory environment. SVTA CEO Jason Thibeault, Media Technology Director Corey Smith, and Faultline's Tommy Flanagan discuss the current impediments and future prospects for native 4K sports streaming delivery in this raucous debate from Streaming Media Connect 2024.

Blog

Why FAST is Media Buyers' Next Big Strategic Investment

Angelina Marmorato, Lemma's AVP of Sales and Partnerships, North America, breaks down why FAST is media buyers' next big strategic investment

Industry News

K+ Supercharges OTT Monetization with Broadpeak's Personalized Ad Insertion

Broadpeak’s broadpeak.io SaaS Platform Simplifies Ad Personalization to Boost OTT Revenues for AVOD and Live

Moments Lab and Bitcentral Partner for AI-Powered Content Enrichment and Discovery

New Integration Brings Cutting-Edge MXT Multimodal and GenAI Indexing Technology to Bitcentral’s Oasis Media Asset Management Software

Two Wheels Motor Racing Partners with Harmonic to Streamline Live Sports Distribution in Asia

SAN JOSE, Calif. — Dec. 18, 2024 — Harmonic (NASDAQ: HLIT) today announced that Two Wheels Motor Racing (TWMR) in Malaysia is simplifying the distribution of live sports events with Harmonic. Leveraging Harmonic’s VOS®360 Media SaaS, ViBE CP9000 contribut